Here’s a good piece that ran in Mashable on how social media can improve public safety.
This column comes at a time when many IAFF locals are grappling with how best to use social media for their members and fire departments.
IAFF locals should view social media as an opportunity and not as a double-edged sword.
It can be a good way to promote accomplishments, shed light on issues important to fire fighters and is a good way to communicate with citizens on how best to keep safe.
If you want to be considered an integral part of your community don’t ignore social media because it is here to stay and fire departments need to come up with solutions on how to communicate on the medium.