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Attracting Your Local Media

The AFL-CIO posted a good blog recently about how to get better media coverage for your union if you live in a small town media market.

Berry Craig, recording secretary of Paducah-based Western Kentucky AFL-CIO Area Council and a professor of history at West Kentucky Community and Technical College, gives at least six tips for getting your union news in the news.

The first step is to establish a relationship with your local media. Help them put a face to your union and find some “common ground” with the news reporter covering you.

Second, know how to make news. If your local has elected new board members or if you have an event that you need to publicize let your local media know. Email your photos to news editors and follow up with reporters to make sure they’ve received your information to help with coverage.

Fire fighters are involved in many wonderful, worthwhile civic activities like raising money for Muscular Dystrophy and breast cancer awareness. Fire fighters don’t like to brag about what they do for others. But, in some cases you have to let others know what you do and it can make for positive news coverage.

Lastly know how to humanize your union news. Members make the best stories, so if you know of a member with a unique life story or hobby – don’t be afraid to share it with your local media.


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